Component Designers and the “Wheel of Responsibility” (Part 4)

In Part 1 one of this article, we laid the groundwork and the 4 quadrants. In Part 2, we began to identify the quadrants and their focus. In Part 3, we completed the quadrants and explained the meaning of each.

As we eluded in Part 2 and 3, there is much, much more that goes into the design process than is acknowledged or respected. Are you aware of this fact? If not, ignorance is NOT bliss. If you are aware, then are you a part of the solution or a part of the problem?

Briefly, in each of these 4 quadrants, there are three specific targets that are highlighted as the key “lubrication” for a component manufacturer’s business model. Simply put, the designer has the most responsibility directly related to the component manufacturers:

  • Reputation = Designer has to think about
  • Profitability = Designer has to comprehend
  • Customer satisfaction level = Designer has to meet the needs of
  • Repeat business factor = Designer has to understand how to please

Simply put, the component designer is responsible for WAY more than anyone gives him/her credit for. So why is it, that the component designer:

  • Always gets resistance when there is a request for additional training?
  • Why is it that this particular individual and the position the individual holds are so undervalued?

These are questions that only you can answer within each specific company.

Any company that is not willing to invest at least 10% of an individual component designers weekly time on additional professional development is spending at least 20% to 30% more on each and every project that leaves their facility. This is not a guess. This is a fact. The two biggest areas are wasted material and inefficiency.

I know from years of my own personal experience as a business owner of Gould Design, Inc. that this information is either not known or is completely ignored. Some say that ignorance is bliss. I tend to disagree with that. If the component manufacturer would simply take the time to invest in their most valuable asset, they could exponentially increase their profits.

No, I’m not talking about the biggest, fanciest saw that money can buy. Sure, that may be the most expensive asset, but it is not the most valuable. I’m talking about the individual responsible for making sure that everything that gets on that saw is efficient, optimized and fits correctly within the scope of the project it’s assigned to.

You see, all 4 of these quadrants are interrelated. They are all connected as the following model represents:


Have you ever taken the time to actually calculate the cost of hiring a new component designer? Depending on the quality of their professional development before they got to your company, depends upon the amount of investment you will need provide them to be successful and fit within your company’s protocols and boundaries.

GDI has written many articles in the past relating to the value of training and its importance. I will not take up space to relate to them here. I will encourage you to scroll down to the bottom left and click on the section called “Professional Development” and see for yourself.

Do you realize that there are nearly 500 articles on this blog? The intention of this blog and its articles is simply to share our experience with you, our valued reader. The wise component manufacturing administrator could use this blog as a resource to help their own design team grow. Using this tool comes at absolutely no cost to them other than to invest that 10% in their greatest and most valuable asset by creating time on the schedule for growth.

The hundreds of thousands of dollars that this company called GDI has spent on its team’s development over the years been done to provide a quality service to our customer. It has also done to make the world a better place, to try and help educate those that may not be getting the opportunity for in their career. It has been truly shocking to hear so many applicants say they were never given an opportunity to grow at their previous place of employment.

I’m a firm believer that any leader worth a hill of beans should always be training his replacement. That is exactly what my husband Christopher did with this company. When it came time for him to retire from its management, he did so, happily knowing that he shared as much knowledge and invested into those that were going to carry it on into the future.

The satisfaction I gained from watching him go through that experience simply cannot be put into words. Knowing that you’re doing the right thing by your fellow human is reward enough. Together, we helped build a quality service, filling a need for so many over the years.

In closing, I encourage you to please consider the following:


If you don’t have time to properly train your staff, then call GDI. You will be quite surprised at the result to your bottom line. Remember, if you are not investing that 10% in your most valuable asset, it is really costing you 20%-30% more than you realize. You have nothing to lose and profits to gain!

Naida Gould – Owner

Gould Design, Inc.