How to Effectively Communicate to Your Offsite Design Staff

How to Effectively Communicate to Your Offsite Design Staff

In any relationship, communication is the key to success, right? Right! Well this becomes even more important in an offsite design relationship. In fact, in a relationship like this, it is even more important. There are state lines and time zones separating you and your design resource. But how do you communicate satisfaction on a job by job basis and ensure the same issues are not happening on multiple projects?

Therefore, here at Gould Design, Inc. (GDI), we have developed a tool to solicit feedback on each and project we handle for you. Feedback is essential to satisfaction and making improvements, thus getting closer to the final desired finished product. After all, the goal is not to be able to tell the difference, to mirror what in-house designers produce right?

GDI has used a decade of experience in the remote design field to develop a comprehensive excel sheet to tackle this issue. This is a Quality Assurance tool allowing feedback to GDI on performance satisfaction for each and every project, thus encouraging commentary and fostering accuracy. And now we are ready to share this tool with the world. I am sure someone out there will feel compelled to “steal” it from this article, but that is a risk I am willing to take. After all, you are the one who has to live with yourself!

This tool is very simple to use. The goal is to have someone at the manufacturer’s end fill it in after they have reviewed and/or processed each job completed by GDI and assign it a rating from a 1-10, with 10 being the highest. The excel file is then shared in the “cloud” or it is submitted to us each week.

How To Use This Tool

There are 2 tabs on the excel sheet. The first one is titled “Design Log”. This is where you will in the specific information about each project, such as:

  • Type of Design (Quote or Production)
  • Client Designer (Design lead for your company that is overseeing the project)
  • Client In-House Design Contact Info (Email address for your design lead)
  • Date Submitted (Date sent to GDI)
  • Date Returned (Date completed job was returned to you)
  • # Days (Days between submittal and completion)
  • 1st Rating (Initial rating assigned to project when priced out by you)
  • 2nd Rating (Final rating assigned to project after your final review process)
  • GDI Designer (GDI team member who handled your project)
  • Invoice # (GDI invoice #)
  • Cost (GDI invoice amount)
  • Comments About the Design Submitted to Client When Processed (Manufacturer’s comments about the design quality that was submitted to you. Please go into as much detail as possible)

The second tab is called “Rating Definitions”. This tab defines the specifics of each rating as shown here:


You see, here at GDI, we tell our customers that if they don’t like what we submit, then send it back! You are paying for a service and we are going to give you what you pay for. That being said, we also tell that “We don’t know what we don’t know” and we want to be a part of the solution. That just is not possible without proper communication.

You see, there are some offsite designers out there that don’t have this same philosophy and it has made it difficult to educate them why we are different. In every relationship of any type, there is one thing essential to success: Communication. GDI reflects this fact in its mission statement.

Our Mission

“Providing design solutions to component manufacturers with unique requirements, while maintaining quality and timely performance, optimally suited to your individual needs. We do this by garnishing relationships with customers and employees through integrity and professionalism, communication and ethics, resulting with increased efficiency and savings for the customer’s bottom line.”

With our client’s cooperation in using this valuable tool for communication and feedback, we can meet or exceed their expectations. Don’t believe me? Please have a look at my LinkedIn profile here to see what our customers say about Gould Design, Inc.

In what ways do you find ways to overcome the infamous “I don’t know what I don’t know” scenario?

Thanks for reading! Have an outstanding day!

Christopher Gould – President

Gould Design, Inc.